Aviva Canada Inc.

Aviva Community Fund

  • Genre: Docu/Info Ad
  • Runtime: 4x 2min

Objective:
To inform the online community about the intent of the Aviva Community Fund and motivate them to participate.

Approach:
A series of 4 x 2 min docu/info ads that are upbeat in tone and inform people of the Fund's concept and benefits while keeping the idea of community front and center.